SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)

Nov 14, 2016

2. SEC Identification Number

A19983754

3. BIR Tax Identification No.

201-277-095

4. Exact name of issuer as specified in its charter

Puregold Price Club, Inc.

5. Province, country or other jurisdiction of incorporation

Manila, Philippines

6. Industry Classification Code(SEC Use Only)

7. Address of principal office

No. 900 Romualdez St., Paco, Manila Postal Code 1007

8. Issuer's telephone number, including area code

(632) 522-8801

9. Former name or former address, if changed since last report

None

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class	Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
Common	2,765,381,406

11. Indicate the item numbers reported herein

Other Matters

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Puregold Price Club, Inc.PGOLD

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure
Press Release of Puregold Price Club, Inc. entitled, "Puregold net income hits P3.65 billion in 9M 2016 up 14%".
Background/Description of the Disclosure
Puregold net income hits P 3.65 billion in 9M 2016 up 14% Manila, Philippines – Puregold Price Club, Inc. (PGOLD) has reported a consolidated net income of Php 3.65 billion in the first nine months of 2016 which represents a 14% growth compared to Php 3.2 billion in the same period in 2015. Consolidated Net margins in the first nine months of 2016 is at 4.6%. “Our nine month same store sales growth (SSSG) of 6.6% for Puregold stores and 1.4% for S&R stores were driven by strong consumer demand even after the elections. We hope that this level of momentum in SSSG can be sustained for the remainder of the year.” said Puregold President, Mr. Vincent Co. Puregold consolidated net sales increased by 16.9% to Php 78.74 in the first nine months of 2016 due to the strong consumer demand from its existing Puregold, S&R stores and S&R New York Style Pizza stores as well as the newly opened stores. Income from Operations grew to Php 5.26 billion in the first nine months of 2016, up by 15% compared to Php 4.58 billion during the same period last year. As of end September 2016, Puregold group has a total of 317 stores nationwide. These include 268 Puregold stores, 11 S&R membership shopping warehouse, and 21 S&R New York Style QSR, 9 NE Bodega Supermarkets and 8 Budgetlane Supermarkets.
Other Relevant Information
None