C06737-2016

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Dec 1, 2016
2. SEC Identification Number
AS094-000088
3. BIR Tax Identification No.
003-058-789
4. Exact name of issuer as specified in its charter
SM PRIME HOLDINGS, INC
5. Province, country or other jurisdiction of incorporation
PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
10th Floor Mall of Asia Arena Annex Building, Coral Way cor. J.W. Diokno Blvd., Mall of Asia Complex, Brgy. 76, Zone 10, CBP-1A, Pasay City, Philippines Postal Code 1300
8. Issuer's telephone number, including area code
(632) 831-1000
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK, P1 PAR VALUE 28,879,231,694
11. Indicate the item numbers reported herein
ITEM # 9, LETTER B.

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

SM Prime Holdings, Inc.SMPH

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

PRESS RELEASE: SM Prime Opens SM City East Ortigas
Background/Description of the Disclosure

(01 December 2016, Pasay City, Philippines) SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property companies in Southeast Asia, opens its newest mall, SM City East Ortigas, on December 02, 2016. This latest destination adds more than 80,000 square meters (sqm) in gross floor area (GFA) and is suited to offer a fresher and more colorful vibe in the eastern part of Metro Manila.

“We are delighted to open SM City East Ortigas just in time for the Christmas holidays. This mall is set to redefine shopping and entertainment particularly in the eastern part of Metro Manila. Our new mall reinforce our commitment to continue expanding in the country given the economy’s strong performance,” SM Prime President Jeffrey C. Lim said.

SM City East Ortigas joins SM Prime’s roster of malls in the eastern portion of Metro Manila such as SM Megamall in Mandaluyong, SM Center Pasig and SM Marikina. There are SM Taytay, SM Masinag, SM Angono and SM San Mateo in Rizal Province, all of which reflect the growth and progress in these areas.

SM City East Ortigas will open with almost 80% of its space leased out. The two-level mall will house SM’s flagship retail brands The SM STORE and SM Supermarket; and its specialty stores such as Uniqlo, Watsons, SM Appliance Center, and Ace Hardware. It will also have the Cyberzone, Wellness tenants, four digital cinemas and four Director’s Club cinemas, as well as numerous well-loved shops, and must-try dining destinations. The mall provides 650 parking slots for shoppers’ convenience.

SM Prime opened SM-Cherry Congressional last November 25 in Quezon City with around 13,000 sqm in GFA, as well as SM City San Jose Del Monte in Bulacan last April with 101,000 sqm in GFA and SM City Trece Martires in Cavite last May 2016 with 84,000 sqm in GFA. With SM City East Ortigas, the Company now has 60 malls in the Philippines, 22 of which are in Metro Manila, 29 in Luzon outside of Metro Manila, five in the Visayas and four in Mindanao. SM Prime also has six malls in China. This brings the combined GFA to 8.6 million sqm.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities that enrich the quality of life of millions.
Other Relevant Information

Alexander Pomento
Vice President, Investor Relations
SM Prime Holdings, Inc.
E-mail: [email protected]
Tel. no.: +632 862 7940
Filed on behalf by:
Name Alexander Pomento
Designation Vice President