C01608-2017

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Mar 21, 2017
2. SEC Identification Number
147584
3. BIR Tax Identification No.
043-002-727-376
4. Exact name of issuer as specified in its charter
PREMIERE HORIZON ALLIANCE CORPORATION
5. Province, country or other jurisdiction of incorporation
PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
Unit 1705, 17th Floor, East Tower, Philippine Stock Exchange Centre, Exchange Road, Ortigas Center, Pasig City Postal Code 1605
8. Issuer's telephone number, including area code
(02) 632-7715
9. Former name or former address, if changed since last report
Not applicable
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK P 0.25 PAR VALUE 1,990,480,889
11. Indicate the item numbers reported herein
Item No.9 Other Item

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Premiere Horizon Alliance CorporationPHA

PSE Disclosure Form 4-30 - Material Information/Transactions References: SRC Rule 17 (SEC Form 17-C) and
Sections 4.1 and 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Premiere Horizon to raise up to Php500M for tourism subsidiary, West Palawan Premiere
Background/Description of the Disclosure

In line with its 2017 strategic focus on infrastructure and tourism, Premiere Horizon Alliance Corporation (PHA) is raising Php300 million up to Php500 million to fast track the development of the master planned property of West Palawan Premiere Development Corporation (WPP), the company’s tourism subsidiary.

Premiere Horizon’s first foray into the fast-growing tourism sector is a master planned eco-tourism township that brings together pristine mountain and seaside leisure offerings integrating a seamless blend of residential enclaves and vibrant retail centers in an ecologically-sustainable development. The project is located along the emerging West Palawan corridor.

WPP also purchased an additional 5-hectare beachfront property in Nagtabon Beach, 40 minutes away from the Puerto Princesa International Airport, which is expected to open in April of 2017. A tourism development plan for the area is underway.

The final terms of a five-year redeemable cumulative preferred shares offer of West Palawan Premiere Development Corporation amounting to Php300 million up to Php500 million is being completed.

Funding will be used to accelerate development and value creation for the first phase of the project consisting of the Nagtabon Beach and North Cove pods totaling over 60 hectares, road access development, permits acquisition and awareness campaign. Also in the works is the development plan for the commercial retail areas, installation of floating docks, acquisition of water sports facilities, mobilization of boat rides, cove-hopping, island diving and water sports activities to maximize access to the township property’s vast nautical highway feature.Part of the funding will also be used to complete the regulatory permitting activities as well as filing for a tourism estate zone accreditation with Tieza or Peza.

“PHA’s investment in WPP is a strategic move consistent with our thrust to invigorate the countryside as we continue to hike up our investment portfolio”, said Augusto Serafica, Jr., President and CEO of PHA.

The project is seen to further revitalize Palawan island as a world-renowned tourist destination. As master-planned by US-based architectural firm AECOM, the project is set to become at par with some of the world’s finest next-generation mountain and seaside communities.
Other Relevant Information

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Filed on behalf by:
Name Raul Ma. Anonas
Designation CIO/ COO