SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)

Mar 31, 2017

2. SEC Identification Number

77487

3. BIR Tax Identification No.

00-388-771

4. Exact name of issuer as specified in its charter

JOLLIBEE FOODS CORPORATION

5. Province, country or other jurisdiction of incorporation

PHILIPPINES

6. Industry Classification Code(SEC Use Only)

7. Address of principal office

10/F Jollibee Plaza Building, 10 F. Ortigas Jr. Avenue Ortigas Center, Pasig City Postal Code 1605

8. Issuer's telephone number, including area code

632 (634-1111)

9. Former name or former address, if changed since last report

N/A

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class	Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
Common	1,076,883,542
Treasury	16,447,340

11. Indicate the item numbers reported herein

-

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Jollibee Foods CorporationJFC

PSE Disclosure Form 4-22 - Joint Ventures References: SRC Rule 17 (SEC Form 17-C) and
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure
JFC to Enter Italy
Background/Description of the Disclosure
JFC through Golden Plate Pte. Ltd. and Blackbird Holdings Pte. Ltd. (“Blackbird”) will form a Singapore joint venture company (the “JV”). The JV will incorporate a wholly owned Italian subsidiary to own and operate the first Jollibee store in Italy.

Date of Approval by Board of Directors	Mar 31, 2017
Date of Approval by Stockholders, if applicable	N/A

Description and nature of the transaction including the timetable for implementation, and related regulatory requirements
•Signing of Joint Venture Agreement on March 31, 2017 •Incorporation of JV after signing of Joint Venture Agreement •Incorporation of an Italian subsidiary upon incorporation of JV

Rationale for the transaction including the benefits which are expected to be accrued to the Issuer as a result of the transaction
The JV will facilitate Jollibee’s entry in Italy and is an excellent opportunity to introduce the Jollibee brand to the European market.

Terms and conditions of the joint venture

Amount of investment and/or interest by the parties involved
• 75% GPPL; 25% Blackbird • up to EURO 1 Million, of which up to EURO 750,000 will be contributed by GPPL in proportion to its ownership in the business.
Provisions on profit-sharing, arrangements on management and operations
• 75% GPPL; 25% Blackbird JFC shall have sole management of the JV
Conditions precedent to closing of transaction, if any
• Incorporation of JV
Other salient features of the joint venture agreement
N/A

Identity and/or corporate background of the parties to the transaction, including the following

Name	Nature of Business	Nature of any material relationship with the Issuer, their directors/officers or any of their affiliates
GPPL	Investments	Wholly owned subsidiary of JWPL
Blackbird Holdings Pte. Ltd.	Investments	None

Effect(s) on the business, financial condition and operations of the Issuer, if any
The JV will facilitate Jollibee’s entry in Italy and is an excellent opportunity to introduce the Jollibee brand to the European market.
Other Relevant Information
Pleas see attachment.