C02935-2017

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
May 11, 2017
2. SEC Identification Number
77487
3. BIR Tax Identification No.
000-388-771
4. Exact name of issuer as specified in its charter
JOLLIBEE FOODS CORPORATION
5. Province, country or other jurisdiction of incorporation
PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
10/F JOLLIBEE PLAZA BUILDING, 10 F. ORTIGAS JR. AVENUE, ORTIGAS CENTER, PASIG CITY Postal Code 1605
8. Issuer's telephone number, including area code
(632) 634-1111
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON 1,081,242,369
TREASURY 16,447,340
11. Indicate the item numbers reported herein
-

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Jollibee Foods CorporationJFC

PSE Disclosure Form 4-30 - Material Information/Transactions References: SRC Rule 17 (SEC Form 17-C) and
Sections 4.1 and 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Jollibee, Partner Move Closer to Vietnam IPO
Background/Description of the Disclosure

Jollibee Foods Corporation (JFC), the largest Asian food service company, disclosed today that its wholly-owned subsidiary, JSF Investments Pte. Ltd. (JSF) and its partner, Viet Thai International Joint Stock Company (VTI), in their joint venture, SuperFoods Group with business mostly in the Socialist Republic of Vietnam have just completed a key step in their plan to list SuperFoods Group as a public company in a Stock Exchange in Vietnam by adjusting the ownership interest in the SuperFoods Group to 60% JFC and 40% VTI from its previous 50-50 ownership share. This step is in line with the partners’ agreement dated November 18, 2016 that was disclosed to the Philippine Stock Exchange on the same date to make SuperFoods a public company by July, 2019.

The SuperFoods Group owns and operates the brands Highlands Coffee and Pho 24 and is a franchisee of Hard Rock Café in Vietnam, Macau and Hong Kong. As of March 31, 2017, Highlands Coffee had 180 outlets, Pho 24 had 33 outlets and Hard Rock Café had 3 outlets. Highlands Coffee serves Vietnamese coffee and light meals in trendy coffee shops. It also sells packaged coffee through retail outlets. Pho 24 serves traditional Vietnamese dish with rice noodles as its core products. The SuperFoods Group aims to offer Asian consumers high quality coffee and café experience at affordable prices through the Highlands Coffee shops and the Highlands Coffee packaged products. It also aims to serve consumers in Asia and key cities in the world high quality and healthy Vietnamese food at affordable prices through the Pho 24 brand. The joint venture’s goal is to make Highlands Coffee and Pho 24 the dominant market leaders in their respective segments and true national champion brands of Vietnam.

For the next three years, the SuperFoods Group plans to open 485 stores, mostly in Vietnam. In addition, it plans to expand the brands through franchising in other parts of Asia and in Australia. Presently, Highlands Coffee already has presence in Vietnam (164 stores) and the Philippines (16) while Pho 24 has presence in Vietnam (16), Indonesia (13), Cambodia (2), Korea (1) and Australia (1).

To help fund the SuperFoods’ expansion plans, Jollibee Foods Corporation, will henceforth take the lead in the capital raising activities for the joint venture and will work with various financial institutions in Vietnam and other parts of Asia in this undertaking.

The SuperFoods joint venture, which generated system wide sales of USD58 Million in 2016, is one of the fastest growing businesses in the JFC Group, growing by 46% in 2016 with Highlands Coffee growing by 73% over the same period in the previous year.

As owner of 60% of the SuperFoods Group, JFC will henceforth, include the SuperFoods Group in its financial consolidation.
Other Relevant Information

Please see attachment.
Filed on behalf by:
Name VALERIE AMANTE
Designation VICE-PRESIDENT