SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)

May 12, 2017

2. SEC Identification Number

A199813754

3. BIR Tax Identification No.

201-277-095

4. Exact name of issuer as specified in its charter

Puregold Price Club, Inc.

5. Province, country or other jurisdiction of incorporation

Manila, Philippines

6. Industry Classification Code(SEC Use Only)

7. Address of principal office

No. 900 Romualdez St., Paco, Manila Postal Code 1007

8. Issuer's telephone number, including area code

(632) 522-8801

9. Former name or former address, if changed since last report

None

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class	Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
Common	2,765,381,406

11. Indicate the item numbers reported herein

Other Matters

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Puregold Price Club, Inc.PGOLD

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure
Press Release of Puregold Price Club, Inc. entitled "Puregold net income hits P 1.28 billion in 1Q 2017 up 10.5%"
Background/Description of the Disclosure
Puregold net income hits P 1.28 billion in 1Q 2017 up 10.5% Manila, Philippines – Puregold Price Club, Inc. (PGOLD) has reported a consolidated net income of Php 1.28 billion in the first quarter of 2017 which represents a 10.5% growth compared to Php 1.15 billion in the same period in 2016. Consolidated Net margins for the period is at 4.6%. “Our First Quarter 2017 same store sales growth (SSSG) of 4.5% for Puregold stores and 13% for S&R stores were driven by continued strong consumer demand and trust in our stores. We will continue to provide the best value and customer shopping experience to both Tindahan ni Aling Puring (TNAP) customers through our sari-sari store convention this May 24 to 28 at the World Trade Center in Pasay City as well as our Puregold Perks card consumers with exclusive promotions, freebies and discounts.” said Puregold President, Mr. Vincent Co. Puregold consolidated net sales increased by 11.2% to Php 27.53 in the first quarter of 2017 due to the strong consumer demand from its existing Puregold, S&R stores and S&R New York Style Pizza stores as well as the 26 newly opened stores of Puregold and 2 S&R Membership warehouse in 2016. Income from Operations grew to Php 1.85 billion in the first quarter of 2017, up by 11.1% compared to Php 1.67 billion during the same period last year. As of end March 2017, Puregold group has a total of 336 stores nationwide. These include 283 Puregold stores, 12 S&R membership shopping warehouse, and 24 S&R New York Style QSR, 9 NE Bodega Supermarkets and 8 Budgetlane Supermarkets.
Other Relevant Information
None