SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)

Jun 28, 2017

2. SEC Identification Number

AS094-000088

3. BIR Tax Identification No.

003-058-789

4. Exact name of issuer as specified in its charter

SM PRIME HOLDINGS, INC.

5. Province, country or other jurisdiction of incorporation

PHILIPPINES

6. Industry Classification Code(SEC Use Only)

7. Address of principal office

10th Floor Mall of Asia Arena Annex Building, Coral Way cor. J.W. Diokno Blvd., Mall of Asia Complex, Brgy. 76, Zone 10, CBP-1A, Pasay City, Philippines Postal Code 1300

8. Issuer's telephone number, including area code

(632) 831-1000

9. Former name or former address, if changed since last report

N/A

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class	Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK, P1 PAR VALUE	28,879,231,694

11. Indicate the item numbers reported herein

ITEM # 9, LETTER B

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

SM Prime Holdings, Inc.SMPH

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure
PRESS RELEASE: SM Prime Opens the 3rd SM Cherry in Antipolo, Rizal
Background/Description of the Disclosure
(28 June 2017, Pasay City, Philippines) SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property companies in Southeast Asia, will open SM Cherry Antipolo on Friday, June 30. SM Cherry Antipolo is the 63rd mall of SM Prime in the country, which is situated along the bustling Marcos Highway, and spans 27,000 square meters (sqm) of gross floor area (GFA) bringing the total retail footprint to 9.1 million sqm in the Philippines. “SM Cherry Antipolo is the third Cherry Foodarama outlet in the country that SM Prime re-opens to public after acquiring the brand. The opening of this mall provides the company a stronger foothold in the eastern part of Metro Manila along with our three other malls in Rizal province, the SM City Masinag, SM City Taytay and SM Center Angono,” SM Prime President Jeffrey C. Lim said. SM Cherry Antipolo is set to expand the presence of SM Group in the Rizal province by bringing SM Supermarket, Ace Hardware, Watsons, and BDO. This three-level mall will open with 55% of its space leased awarded and will feature an enhanced shopping environment for the community, offering expanded services beyond the traditional grocery experience. This mall will also have a Skygarden on the second level, which will share a comfortable and inviting outdoor experience with covered dining areas and walking paths. This year, SM Prime has already launched SM CDO Downtown Premier last May 12 and S Maison at Conrad Manila last June 14; and still scheduled to open in Palawan is the SM City Puerto Princesa. SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities that enrich the quality of life of millions.
Other Relevant Information
For further information, please contact: Alexander Pomento Vice President, Investor Relations SM Prime Holdings, Inc. E-mail: [email protected] Tel. no.: +632 862 7940