C04375-2017

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Jul 13, 2017
2. SEC Identification Number
54666
3. BIR Tax Identification No.
000-163-396
4. Exact name of issuer as specified in its charter
SHAKEY'S PIZZA ASIA VENTURES INC.
5. Province, country or other jurisdiction of incorporation
MANILA, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
15 KM EAST SERVICE ROAD CORNER MARIAN ROAD 2, BARANGAY SAN MARTIN DE PORRES, PARANAQUE CITY Postal Code 1700
8. Issuer's telephone number, including area code
(632) 867-7677
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON SHARES 1,531,321,053
11. Indicate the item numbers reported herein
9 - OTHER EVENTS

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Shakey's Pizza Asia Ventures, Inc.PIZZA

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

SHAKEY’S PIZZA SIGNS UP SECOND INTERNATIONAL MARKET
Background/Description of the Disclosure

Shakey’s Pizza Asia Ventures Inc. (PIZZA), the Philippines’ largest operator of chained full-service restaurants, continues to build its international presence particularly in the Middle East.

PIZZA, through subsidiary Shakey’s Pizza Regional Foods Limited, recently signed an area development agreement with Aljeel Capital LLC, a Dubai-based group, to build at least 10 Shakey’s Pizza outlets in the United Arab Emirates (UAE) over a span of 5 years. The first store, to be located in Dubai, is scheduled for opening in the first half of 2018.

This is the second international franchise for the Company which owns the perpetual rights to the Shakey's brand for the Middle East, Asia (excluding Japan and Malaysia), China, Australia, and Oceania. This also translates to a total international pipeline of at least 20 outlets over the next few years.

In December 2016, PIZZA signed an agreement to open at least 10 Shakey’s stores in Kuwait.

“Dubai, UAE, and the rest of the Middle East are great markets for us. Not only are there strong and welcoming Filipino communities which love the Shakey’s brand and are excited about experiencing it away from home, but there are also tremendous growth opportunities within the mainstream markets there,” said Mr. Vic Gregorio, President and Chief Executive Officer of PIZZA.

Firas Hurieh, Chief Executive Officer of Aljeel Capital said, “We are excited about this partnership and more thrilled to bring a solid brand such as Shakey’s to the UAE as there is a huge opportunity to target a wide customer base and grow the brand in the next few years.”

Shakey’s, best known for its World Famous Thin Crust Pizza, is recognized globally as the original pizza franchise. In 1975, it first opened in the Philippines where it currently maintains market leadership in both the full service and pizza chain categories.

As of end March 2017, the Company had a total of 189 stores locally. The store in Kuwait will be the Company’s first outlet outside of the Philippines and is on track to open in the third quarter of 2017.

Mr. Gregorio added, “We are excited to bring Shakey’s and its ‘Fun, Family, Pizza’ positioning to other countries in our part of the globe. We are confident in the success of our new markets and look forward to more partnerships as we continue to build a bigger and better Shakey’s.”

About PIZZA:

Shakey’s has been creating over 40 years of great times and great memories in the Philippines. Having started its first store in Metro Manila in 1975, Shakey’s now operates nationwide with a store count of 189 stores. Shakey’s is one of the leading operators of Fast Casual Restaurants in the Philippines, focused on family casual dining. It maintains market leadership in both the chained pizza full-service and chained full-service restaurant categories. Shakey’s believes its superior value arises from its differentiated menu offerings, high-quality products, and a mission to consistently provide great times and great memories to every Shakey’s guest.

About Aljeel Capital LLC:

Aljeel Capital LLC (AJC) is a private institutional investment house based in Dubai, United Arab Emirates. AJC investments are focused on consumer defensive driven sectors across the MENA region, particularly on the GCC Market. AJC owns and manages in-house well-diversified portfolios in various sectors across the region, including FMCG, F&B and Packaging. In addition, AJC has a solid and reputable shareholder base from the GCC and the Levant region.
Other Relevant Information

Please see attached Amended Press Release. The amendment pertains to the additional photo of the Signing Ceremony.
Filed on behalf by:
Name Genevieve Yu
Designation Compliance Officer