C04829-2017

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Aug 3, 2017
2. SEC Identification Number
147584
3. BIR Tax Identification No.
002-727-376-000
4. Exact name of issuer as specified in its charter
PREMIERE HORIZON ALLIANCE CORPORATION
5. Province, country or other jurisdiction of incorporation
PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
Unit 1705, East Tower, Philippine Stock Exchange Centre, Exchange Road, Ortigas Center, Pasig City Postal Code 1605
8. Issuer's telephone number, including area code
(02) 632-7715
9. Former name or former address, if changed since last report
Not applicable
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK P 0.25 PAR VALUE 1,990,480,889
11. Indicate the item numbers reported herein
Item No.9 Other Item

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Premiere Horizon Alliance CorporationPHA

PSE Disclosure Form 4-30 - Material Information/Transactions References: SRC Rule 17 (SEC Form 17-C) and
Sections 4.1 and 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

PREMIERE HORIZON AND DUSIT GROUP TO JOINTLY EXPLORE PARTNERSHIP ARRANGEMENTS FOR PHA’S WEST PALAWAN PROJECT

Background/Description of the Disclosure

Premiere Horizon Alliance Corporation  (PHA)  announced that it has signed a Memorandum of Understanding (MOU), through its subsidiary West Palawan Premiere Development Corporation (WPPDC), with the Dusit Group for potential participation and partnerships for the development of PHA’s Puerto Princesa tourism estate project.

The MOU was signed by Augusto Antonio C. Serafica, Jr. and Danilo A. Antonio, Chairman and President of WPPDC, respectively, and Evelyn R. Singson, President of Philippine Hoteliers Inc.

Both parties intend to collaborate in utlizing their respective resources and expertise in evaluating synergies with regards to the West Palawan project. The Dusit Group will look at the possibility of establishing its three hotel brands (Dusit Thani, Dusit Devarana & Dusit Princess) in the area. The Dusit Group will potentially lend its technical and development expertise given its global resorts experience. In addition, the Dusit Group is keen on exploring the possibility of providing equity for the first integrated masterplan development pod of WPPDC, the 100-hectare North Cove Development (NCDC).

The North Cove is part of the seven (7) development pods of AECOM’s masterplan for WPPDC which aims to be the first tourism estate in Puerto Princesa City providing both beachfront and mountainside resorts development that is only a 40-minute drive from the Puerto Princesa International Airport. WPPDC is currently an 85% subsidiary of PHA. Premiere Horizon’s strategic focus beginning this year has been on infrastructure and tourism development supporting the Duterte administration’s focus on sustained countryside development.

The Dusit Group is a leader in hotel management and education and comprises a unique international portfolio of distinctive hotels and resorts operating under four brands: Dusit Thani, dusitD2, Dusit Princess, and Dusit Devarana. The group currently operates 29 properties worldwide with more confirmed projects in the pipeline in key destinations such as Australia, Bhutan, China, Indonesia, Kenya, Myanmar, Oman, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, and UAE.

Other Relevant Information

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Filed on behalf by:
Name Raul Ma. Anonas
Designation CIO/ COO