SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)

Aug 14, 2017

2. SEC Identification Number

A199813754

3. BIR Tax Identification No.

201277095

4. Exact name of issuer as specified in its charter

Puregold Price Club, Inc.

5. Province, country or other jurisdiction of incorporation

No. 900 Romualdez St., Paco Manila

6. Industry Classification Code(SEC Use Only)

7. Address of principal office

No. 900 Romualdez St., Paco, Manila Postal Code 1007

8. Issuer's telephone number, including area code

522-8801 to 04

9. Former name or former address, if changed since last report

None

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class	Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
Common Shares	2,765,381,406

11. Indicate the item numbers reported herein

Other matters

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Puregold Price Club, Inc.PGOLD

PSE Disclosure Form 4-30 - Material Information/Transactions References: SRC Rule 17 (SEC Form 17-C) and
Sections 4.1 and 4.4 of the Revised Disclosure Rules

Subject of the Disclosure
Result of Board Meeting of Puregold Price Club, Inc. dated August 14, 2017.
Background/Description of the Disclosure
The Board of Directors of Puregold Price Club, Inc. has approved today its 2nd Quarter Report for the year 2017.
Other Relevant Information
Please see press release below: "Puregold net income hits P 2.49 billion in 1H 2017 up 9.8%" Manila, Philippines – Puregold Price Club, Inc. (PGOLD) has reported a consolidated net income of Php 2.49 billion in the first half of 2017 which represents a 9.8% growth compared to Php 2.27 billion in the same period in 2016. Consolidated Net margins for the period is at 4.4%. “We continue to see growth in both our Puregold and S&R businesses even without the benefits of election year. Our First half 2017 same store sales growth (SSSG) of 4% for Puregold stores and 10% for S&R stores were driven by continued strong consumer demand and trust in our stores and the sustained economic growth of the country.” said Puregold President, Mr. Vincent Co. Puregold consolidated net sales increased by 10.8% to Php 56.6 billion in the first half of 2017 due to the strong consumer demand from its existing Puregold, S&R stores and S&R New York Style Pizza stores as well as the 26 newly opened stores of Puregold and 2 S&R Membership warehouse in 2016. Income from Operations grew to Php 3.6 billion in the first half of 2017, up by 10.2% compared to Php 3.27 billion during the same period last year. As of end June 2017, Puregold group has a total of 345 stores nationwide. These include 288 Puregold stores, 12 S&R membership shopping warehouse, and 28 S&R New York Style QSR, 9 NE Bodega Supermarkets and 8 Budgetlane Supermarkets. We reiterate our commitment to open 25 new Puregold stores and 2 new S&R warehouse by end 2017. Furthermore, S&R is currently developing 2 new S&R warehouse for opening in 2018.