SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)

Oct 10, 2017

2. SEC Identification Number

AS094-000088

3. BIR Tax Identification No.

003-058-789

4. Exact name of issuer as specified in its charter

SM PRIME HOLDINGS, INC.

5. Province, country or other jurisdiction of incorporation

PHILIPPINES

6. Industry Classification Code(SEC Use Only)

7. Address of principal office

10th Floor Mall of Asia Arena Annex Building, Coral Way cor. J.W. Diokno Blvd., Mall of Asia Complex, Brgy. 76, Zone 10, CBP-1A, Pasay City, Philippines Postal Code 1300

8. Issuer's telephone number, including area code

(632) 831-1000

9. Former name or former address, if changed since last report

N/A

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class	Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK, P1 PAR VALUE	28,879,231,694

11. Indicate the item numbers reported herein

ITEM # 9, LETTER B

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

SM Prime Holdings, Inc.SMPH

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure
PRESS RELEASE: SM Prime opens its Newest Mall in Tuguegarao City, Cagayan
Background/Description of the Disclosure
(10 October 2017, Pasay City, Philippines) SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property companies in Southeast Asia, will open its newest mall, SM Center Tuguegarao Downtown, on Thursday, October 12. This first SM mall in the Cagayan Valley Region will serve as the company’s 65th mall in the country and will provide an additional 37,000 square meters (sqm) in gross floor area (GFA) to its portfolio bringing the total GFA to 8.0 million sqm in the Philippines. Strategically located at the corner of Luna and Mabini Streets, which are main thoroughfares in this major urban city in the north, SM Center Tuguegarao Downtown is set to open with 90% of its space lease-awarded to a number of favored household brands. Among the names that will take up this new mall are SM Hypermarket, ACE Hardware, Surplus, Watsons, Miniso, Simply Shoes and BDO. “The opening of SM Center Tuguegarao Downtown will provide SM Prime a sturdier foothold in the northeastern part of the Philippines, along with our other mall in the region, SM City Cauayan in Isabela. We are very excited on how this new mall will give a unique shopping experience to this urbanized city in northern Luzon and how it will contribute further to the development of the Province of Cagayan Valley,” SM Prime President Jeffrey C. Lim said. SM Center Tuguegarao Downtown is set to add a visual feast to the locals’ eyes given its distinct yet familiar SM mall structure and renowned enjoyable and convenient malling experience. This year, SM Prime has already launched SM City Puerto Princesa in Palawan, SM CDO Downtown Premier in Cagayan de Oro, S Maison at Conrad Manila in Pasay City and SM Cherry Antipolo in Rizal. SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people.
Other Relevant Information
For further information, please contact: Alexander Pomento Vice President, Investor Relations SM Prime Holdings, Inc. E-mail: [email protected] Tel. no.: +632 862 7940