C03013-2018

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
May 3, 2018
2. SEC Identification Number
AS094-000088
3. BIR Tax Identification No.
003-058-789
4. Exact name of issuer as specified in its charter
SM PRIME HOLDINGS, INC.
5. Province, country or other jurisdiction of incorporation
PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
10th Floor Mall of Asia Arena Annex Building, Coral Way cor. J.W. Diokno Blvd., Mall of Asia Complex, Brgy. 76, Zone 10, CBP-1A, Pasay City, Philippines Postal Code 1300
8. Issuer's telephone number, including area code
(632) 831-1000
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK, P1 PAR VALUE 28,879,231,694
11. Indicate the item numbers reported herein
ITEM # 9, LETTER B.

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

SM Prime Holdings, Inc.SMPH

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

SM City Urdaneta Central: Pangasinan’s Newest Lifestyle Destination
Background/Description of the Disclosure

(03 May 2018, Pasay City, Philippines) SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property companies in Southeast Asia, will open its second mall in the Province of Pangasinan, SM City Urdaneta Central, on May 04, Friday. This new lifestyle destination at the heart of the province will have 42,000 square meters (sqm) of gross floor area (GFA) bringing in well-loved local and international brands such as The SM Store, SM Supermarket, Watsons, Ace Hardware, SM Appliance Center, Our Home, Surplus, Miniso, Sports Central, and SM Cyberzone.

“We are excited to be a part of Pangasinan's growing economy. As Pangasinan is at the heartland of the Philippines and the gateway to Northern Luzon, SM is a committed partner in further building on this strategic and dynamic province through SM City Urdaneta Central. This new mall complements the existing offerings of SM City Rosales, which is our first mall in Pangasinan," SM Prime President Mr. Jeffrey C. Lim said.

SM City Urdaneta Central is strategically located beside the densely populated subdivisions of the city, nestled at the center of Barangay Nancayasan and Poblacion along MacArthur Highway - a main thoroughfare en route to top tourist destinations in the northern part of the Philippines; hence, SM City Urdaneta Central has been dubbed as Pangasinan’s gateway to urban shopping.

SM City Urdaneta Central will open with 84% of space lease-awarded, with two-floors bringing in new levels of shopping, dining and entertainment experiences to the hundred-thousand population of the city and to the millions of tourists passing through the province. Locals and tourists can also enjoy the convenience of its 706 parking slots located at the basement and open grounds.

Aside from being the third largest province in the Philippines, Pangasinan also benefits from the influx of tourists heading to Northern Luzon through the Tarlac-Pangasinan-La Union Expressway (TPLEX) for easy access. Given this strategic location as gateway to the North and its growing and progressive domestic market, the area is prime for commercial developments.

SM Prime is set to open five malls in key cities in the provinces this year. The company has already opened SM Center Imus in Cavite last February 16, and is scheduled to open SM City Telabastagan in Pampanga, SM City Legazpi in Albay and SM Center Ormoc in Leyte.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative
and sustainable lifestyle cities, thereby enriching the quality of life of millions of people.


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Other Relevant Information

For further information, please contact:

Alexander Pomento
Vice President, Investor Relations
SM Prime Holdings, Inc.
E-mail: [email protected]
Tel. no.: +632 862 7940
Filed on behalf by:
Name Alexander Pomento
Designation Vice President