C08167-2020

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Nov 24, 2020
2. SEC Identification Number
CS201503014
3. BIR Tax Identification No.
008-961-476-000
4. Exact name of issuer as specified in its charter
FRUITAS HOLDINGS INC
5. Province, country or other jurisdiction of incorporation
QUEZON CITY, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
60 CORDILLERA ST. COR. E. RODRIGUEZ SR. AVE. QUEZON CITY Postal Code 1113
8. Issuer's telephone number, including area code
(02)884209447
9. Former name or former address, if changed since last report
-
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
FRUIT 2,133,680,000
11. Indicate the item numbers reported herein
ITEM 9- OTHER EVENTS

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Fruitas Holdings, Inc.FRUIT

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Fruitas shakes things up with two new premium ice cream lines
Background/Description of the Disclosure

Manila, Philippines – Leading food and beverage kiosk operator, Fruitas Holdings, Inc. (FHI), has added its own premium dairy-based ice cream line and premium soy-based ice cream line to its product portfolio.

The ice cream lines will be carried under its flagship brand, Fruitas, for the dairy-based category and its emerging brand, Soy & Bean, for the soy-based category. Both ice cream lines will be all-natural without preservatives and artificial flavoring, handcrafted, and locally made in the Philippines. Fruitas Ice Cream will come in eight exciting flavors: Mango Bananarama, Mango Melon, Strawberry Calamansi, Four Seasons (Dalandan, Banana, Papaya, Mango), Strawberry Melon, Mango Pineapple, Dark Chocolate and Benguet Highlands Coffee. The fruit-based flavors will have real fruit bits. On the other hand, Soy and Bean Ice Cream will be lactose-free with Classic Soy, Chocolate Soy, and Coffee Soy as the introductory flavors.

“Ice cream has long been the go-to dessert of Filipinos. Ice cream gives them comfort and reminds them of their childhood, family, and home. Recognizing this customer need, Fruitas came up with two new premium ice cream lines which will certainly make Filipinos happy, yet keep them healthy at the same time,” said Mr. Lester Yu, Fruitas Holdings President and Chief Executive Officer.

Both ice cream lines will be available in the shelves of Babot’s Farm and Soy & Bean stores in Metro Manila starting this week. Fruitas is also set to include ice cream line among the products available thru its delivery service, CocoDelivery, and making single servings available inside its community stores. The ice cream lines will also be launched in certain kiosks.

The Company has already re-opened close to 800 outlets in its kiosk network. As of November, Fruitas has also opened close to 20 community stores, under the Babot’s Farm and Soy & Bean brands, and is poised to reach 30 stores by the end of the year and 100 by the end of 2021.
Other Relevant Information

###

Fruitas Holdings Inc., listed on the Philippine Stock Exchange under the symbol FRUIT, is the leading group in the food kiosk industry in the Philippines. From a single Fruitas stall opened in 2002, the group ended 2019 with 1,068 stores across the country and over 20 brands in its portfolio, which includes well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, SHOU La Mien Hand-Pulled Noodles, and Sabroso Lechon. It recently launched the Soy & Bean soy product line and is opening a number of Babot’s Farm outlets, a new fresh products store concept. Certain Fruitas products are available for delivery in Metro Manila through CocoDelivery, accessible by dialing #8COCO (#82626), and in Metro Cebu. For more information, visit: http://fruitasholdings.com/
Filed on behalf by:
Name RUSHELL SALVADOR
Designation COMPLIANCE OFFICER