C08339-2020

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Dec 2, 2020
2. SEC Identification Number
CS201503014
3. BIR Tax Identification No.
008-961-476-000
4. Exact name of issuer as specified in its charter
FRUITAS HOLDINGS INC
5. Province, country or other jurisdiction of incorporation
QUEZON CITY, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
60 CORDILLERA ST. COR. E. RODRIGUEZ SR. AVE. QUEZON CITY Postal Code 1113
8. Issuer's telephone number, including area code
(02)884209447
9. Former name or former address, if changed since last report
-
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
FRUIT 2,133,680,000
11. Indicate the item numbers reported herein
Item No. 9- Other Events

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Fruitas Holdings, Inc.FRUIT

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Fruitas starts overseas expansion and re-accelerates domestic network development
Background/Description of the Disclosure

Manila, Philippines – In its first annual shareholders’ meeting as a listed company, leading food and beverage kiosk operator, Fruitas Holdings, Inc. (FHI), announced the opening of its first franchised store in Dubai under the Fruitas House of Desserts brand, which started operations on December 1, 2020. Fruitas also announced that expansion of its network in the Philippines is back in earnest, with about 60 kiosks and community stores in the pipeline.

The first Fruitas Holdings overseas kiosk is located inside BurJuman, a prime shopping mall in Dubai. The Fruitas House of Desserts outlet in Dubai offers several product lines such as fruit shakes, pearl shakes and milk tea, fresh fruit desserts, halo-halo and fresh lemonades. Fruitas offers fresh beverages and Filipino desserts to both locals and overseas Filipinos living in the city.

“We are excited to bring Fruitas to Dubai. The Fruitas brand, with its suite of fresh and healthy products, is universal and exportable to a lot more territories outside the Philippines.,” said Mr. Lester Yu, Fruitas Holdings President and Chief Executive Officer.

Within the Philippines, Fruitas is taking advantage of prime locations that have opened up as a result of the pandemic, with 60 new kiosks and community stores in the pipeline. Fruitas continues to reach more cities in Mindanao, having recently opened its first kiosk in Koronadal and adding more kiosks in Butuan and Zamboanga City. The kiosk network expansion continues alongside the opening of more community stores, under the Babot’s Farm and Soy & Bean brands, which now number around 20 as of November and targeted to reach at least 30 by end of the year. The Group plans to have 100 community stores in 2021 and sees this as a growth engine in the future.

In his President’s Report during the Annual Shareholders’ Meeting, Mr. Lester Yu reiterated Fruitas Holdings’ vision of every Filipino household consuming a Fruitas product everyday.

###

Fruitas Holdings Inc., listed on the Philippine Stock Exchange under the symbol FRUIT, is the leading group in the food kiosk industry in the Philippines. From a single Fruitas stall opened in 2002, the group ended 2019 with 1,068 stores across the country and over 20 brands in its portfolio, which includes well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, SHOU La Mien Hand-Pulled Noodles, and Sabroso Lechon. It recently launched the Soy & Bean soy product line and is opening a number of Babot’s Farm outlets, a new fresh products store concept. Certain Fruitas products are available for delivery in Metro Manila through CocoDelivery, accessible by dialing #8COCO (#82626), and in Metro Cebu. For more information, visit: http://fruitasholdings.com/
Other Relevant Information

N/A
Filed on behalf by:
Name Lerma Fajardo
Designation Deputy CFO & Comptroller