Fruitas Holdings, Inc.FRUIT

Fruitas aggressively pursues optimized distribution and announces cloud kitchen venture

Manila, Philippines - Fruitas Holdings Inc., is the leading food and beverage community store and kiosk operator and is listed on the Philippine Stock Exchange under the symbol “FRUIT”. As the nation and the economy moves out from under the covid pandemic difficulties, the company is aggressively pursuing optimized distribution through expansion better suited to current market realities.

A combination of initiatives will allow Fruitas and its subsidiaries to reach customers more efficiently and will provide many more strategic locations from which our customers can avail of a wider array of Fruitas and its third-party curated products.

A pillar of the optimized distribution strategy will be the formal launch of FRUIT's cloud kitchen venture which will carry the Nube Kuxina brand. "We have been strategically acquiring food brands over the past two and a half years. It makes sense to put all of our food brands together in strategic locations to provide access to as many customers as possible within reasonable distance. These include Balai Pandesal, recently announced acquisition Ling Nam, and our Sabroso Lechon, De Original Jamaican Pattie, and other products. Our traditional beverage offerings will be a perfect complement to these food brands,” said Lester Yu, FRUIT President and CEO.

“We will leverage on our internal logistics capabilities and partner with third-party service providers to deliver the best experience possible to our customers," he added.

FRUIT is also expanding the number of platforms on which its online store, Babot’s Mart, is available to boost its ecommerce business. Babot’s Mart is now available on ecommerce giants, Shopee and Lazada. FRUIT is also pushing its own ecommerce website, www.babotsmart.com.

FRUIT has partnered with other third-parties to complement its own food and beverage offerings. Its list of third-party partners continues to grow and now includes the well-known Alaska milk products, UCC Philippines for its 3-in-1 coffee, Villa Socorro Farms for their banana and camote chips, favorite household snacks from Chef Tony Popcorn and Nacho King, Bahay Pastulan (Good Shepherd) in Tagaytay City for their famous peanut butter and coco jam, Zesto Philippines featuring its fruit sodas, social-impact group Hope in a Bottle for its bottled water, Coconut King offering its virgin coconut oil, AB Foods for their Twinings Tea and Ovaltine, and various sandwich spreads from Mondelez Philippines and Century Pacific Food.

The most recent addition to the list is the famous Japanese brand, Fuwa Fuwa, which will offer its well-loved sweet buns in 10 Balai Pandesal stores within Metro Manila. The Japanese brand, owned by Nippon Premium Bakery, has been a staple in most Filipino households for the past years. The sweet buns which will be available starting September 1, 2022 shall be offered in five different flavors: Matcha, Custard, Sweet Cream Cheese, Choco, and Red Bean with Vanilla Cream.

FRUIT eyes to further expand the list to provide a more complete and convenient buying experience to its customers. As of August 2022, the group has 720 stores nationwide and of which, operating 106 community stores under the Babot's Mart, Soy & Bean, and Balai Pandesal brands.

Fruitas Holdings Inc., listed on the Philippine Stock Exchange under the symbol FRUIT, is the leading operator of small-footprint food and beverage retail stores in the Philippines. From a single Fruitas stall opened in 2002, the group now operates over 25 brands in its portfolio, which includes well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, SHOU La Mien Hand-Pulled Noodles, Sabroso Lechon, Soy & Bean, and Ling Nam. It recently launched Fruitas dairy-based ice cream and the Soy & Bean soy product line, including Soy & Bean soy-based ice cream, and is opening a number of Babot’s Farm,Soy & Bean and Balai Pandesal community stores. Certain Fruitas products are available for delivery in Metro Manila through CocoDelivery, accessible by reaching 0961 309 0909 via Viber, dialing the following numbers: (02) 8330 2889 (PLDT), 0961 308 0808 (Smart), and through babotsmart.com, and in Metro Cebu. For more information, visit: http://fruitasholdings.com/

The foregoing disclosure contains forward-looking statements that are based on certain assumptions of Management and are subject to risks and opportunities or unforeseen events.

Actual results could differ materially from those contemplated in the relevant forward-looking statement and FRUIT gives no assurance that such forward-looking statements will prove to be correct or that such intentions will not change. This Press Release discloses important factors that could cause actual results to differ materially from FRUIT's expectations. All subsequent written and oral forward-looking statements attributable to the FRUIT or persons acting on behalf of the Group are expressly qualified in their entirety by the above cautionary statements.