C04996-2024

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Jul 29, 2024
2. SEC Identification Number
CS200508386
3. BIR Tax Identification No.
237-383-045-000
4. Exact name of issuer as specified in its charter
BALAI NI FRUITAS INC.
5. Province, country or other jurisdiction of incorporation
QUEZON CITY, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
68 DATA ST. BRGY. DON MANUEL QUEZON CITY Postal Code 1113
8. Issuer's telephone number, including area code
(02)8243-1741
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON 1,495,005,000
11. Indicate the item numbers reported herein
ITEM NO. 9 - OTHER EVENTS

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Balai Ni Fruitas Inc.BALAI

PSE Disclosure Form 4-30 - Material Information/Transactions References: SRC Rule 17 (SEC Form 17-C) and
Sections 4.1 and 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Fruitas Holdings Expands Exclusive Partnerships and Distributes Another Legacy Brand in Cebu and Zamboanga
Background/Description of the Disclosure

Manila, Philippines – Fruitas Holdings, Inc., the leading operator of multi-format food and beverage stores, listed on the Philippine Stock Exchange under the symbol FRUIT, achieved a major milestone by securing another exclusive distributorship through its subsidiary, Balai ni Fruitas Inc. (BALAI).

BALAI sealed an agreement with D’ Famous Red Box Corporation for BALAI to exclusively distribute the iconic Polland Hopia brand in Cebu and Zamboanga. Polland Hopia has been cherished by Filipinos since 1966. Renowned for its authentic mung bean cakes (Hopia), Polland Hopia offers a delightful array of flavors including the beloved Mongo Special Hopia, Black Mongo Hopia, Chocolate Fudge Hopia, and Ube Hopia. BALAI is confident that securing distribution rights for Polland Hopia in Cebu and Zamboanga will not only expand revenue stream but also foster deeper consumer loyalty. In addition, Polland Hopia will be available in Balai Pandesal community stores on a non-exclusive basis.

The agreement with D’ Famous Red Box Corporation expands FRUIT’s list of exclusive partnerships. FRUIT had previously entered an agreement with Bukidnon Milk Company (BMC) to exclusively distribute BMC’s products in Metro Manila. BMC is renowned for its premium farm-fresh dairy products sourced from Bukidnon, including its acclaimed premium whole milk, delectable chocolate milk, and diverse yogurt series. BMC's offerings complement FRUIT’s flavorful and fresh fruit juices, providing consumers with an expanded selection of healthy and thirst-quenching drink options.

"I am immensely proud and delighted for the Fruitas Group, as these exclusive distribution agreements underscore the trust and confidence that other brands place in us. At the same time, this reflects our unwavering commitment to deliver wholesome, high-quality products that resonate deeply with Filipino consumers, much like Fruitas itself. We look forward to introducing even more innovative offerings from Fruitas in the future," remarked Mr. Lester Yu, President and CEO of Fruitas Holdings, Inc.
Other Relevant Information

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Balai ni Fruitas Inc. is a 75% -owned subsidiary of Fruitas Holdings Inc. Since the acquisition of certain assets of Balai Pandesal in June 2021, the Company has grown the Balai Pandesal store network from 5 to more than 50 as of December 31, 2023. The company has 3 well-loved brands in its portfolio, which includes Balai Pandesal, Buko ni Fruitas, and Fruitas House of Desserts. Balai ni Fruitas currently has more than 100 active stores spread among the 3 brands. It completed the acquisition of Sugarhouse assets in May 2024. For more information, you may visit: http://balainifruitas.com/.

The foregoing disclosure contains forward-looking statements that are based on certain assumptions of Management and are subject to risks and opportunities or unforeseen events.

Actual results could differ materially from those contemplated in the relevant forward-looking statement and BALAI gives no assurance that such forward-looking statements will prove to be correct or that such intentions will not change.

This Press Release discloses important factors that could cause actual results to differ materially from BALAI’s expectations. All subsequent written and oral forward-looking statements attributable to BALAI or person acting on behalf of the Group are expressly qualified in their entirety by the above cautionary statements.
Filed on behalf by:
Name RALPH HECTOR ADRICULA
Designation COMPLIANCE OFFICER