SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)

Sep 13, 2024

2. SEC Identification Number

77487

3. BIR Tax Identification No.

000-388-771

4. Exact name of issuer as specified in its charter

JOLLIBEE FOODS CORPORATION doing business under the name and style of Jollibee

5. Province, country or other jurisdiction of incorporation

PHILIPPINES

6. Industry Classification Code(SEC Use Only)

7. Address of principal office

10/F JOLLIBEE PLAZA BUILDING, 10 F. ORTIGAS JR. AVENUE, ORTIGAS CENTER, PASIG CITY Postal Code 1605

8. Issuer's telephone number, including area code

(632) 8634-1111

9. Former name or former address, if changed since last report

N/A

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class	Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
Common	1,121,726,180
Treasury	16,447,340
Preferred Shares (JFCPA)	3,000,000
Preferred Shares (JFCPB)	9,000,000

11. Indicate the item numbers reported herein

-

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Jollibee Foods CorporationJFC

PSE Disclosure Form 4-30 - Material Information/Transactions References: SRC Rule 17 (SEC Form 17-C) and
Sections 4.1 and 4.4 of the Revised Disclosure Rules

Subject of the Disclosure
The Jollibee Group to Operate and License Milksha Stores in the US
Background/Description of the Disclosure
Jollibee Foods Corporation (JFC, also known as Jollibee Group), one of the largest Asian food service companies, disclosed today that its subsidiaries, Milkshop Japan Inc. and MKSA LLC (MKSA), have entered a license agreement whereby MKSA has been granted the right to open and operate Milksha® branded stores in California, New York, and Texas in the United States (USA). Franchising opportunities for other locations in the USA outside of the three states are likewise available through Milkshop Japan Inc. In November 2021, JFC signed a deal to acquire 51 percent of Milkshop International Co. Ltd. (“Milksha”) for USD12.8 million. Milkshop Japan Inc., a Japanese corporation, was part of this acquisition deal. MKSA LLC, a Delaware, USA limited liability company, was formed to be the license holder to open and operate Milksha® branded stores in the USA. Milksha is positioned as a craveable high quality specialty beverage which gives JFC the opportunity to participate in the fast-growing beverage category globally and, especially, in the USA. Since the completion of JFC's acquisition of Milksha in February 2022, its store network, which is 93% franchised, has grown by 24% to 327 outlets as of July 2024. The stores are mostly in Taiwan (305) with the rest in Hong Kong (14), Australia (6) and the United Kingdom (2). Through another licensing agreement, covering Philippines, Milksha® branded products are also being sold in around 162 Chowking stores in the Philippines (26% of global Chowking network). In 2023, Milksha generated ~USD96Mn Systemwide Sales (~30% increase from pre-acquisition period), a healthy Net Profit After Tax margin and an Operating Cash positive position. Further, noteworthy to mention that Milksha delivered cash dividends less than one year from acquisition date. This once again proves JFC’s success in growing and scaling its acquired brands. At the end of July 2024, the Jollibee Group’s store network increased by 4.8% compared to a year ago. JFC operated 6,965 stores worldwide: Philippines (3,341) and International (3,624): 564 in China, 382 in North America, 357 in EMEA, 797 with Highlands Coffee mainly in Vietnam, 1,197 with CBTL and 327 with Milksha. Its largest brands by store outlets worldwide are Jollibee with 1,702, CBTL 1,197, Highlands Coffee 797 and Chowking 615.
Other Relevant Information
Please see attachment.