C01541-2025

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Mar 11, 2025
2. SEC Identification Number
AS094-000088
3. BIR Tax Identification No.
003-058-789
4. Exact name of issuer as specified in its charter
SM PRIME HOLDINGS, INC.
5. Province, country or other jurisdiction of incorporation
PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
7/F MOA Square, Seashell Lane cor. Coral Way, Mall of Asia Complex, Brgy. 76 Zone 10, CBP 1-A, Pasay City, Metro Manila, Philippines Postal Code 1300
8. Issuer's telephone number, including area code
(632) 8831-1000
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK, P1 PAR VALUE 28,877,996,894
DEBT SECURITIES – RETAIL BOND 152,831,040,000
11. Indicate the item numbers reported herein
ITEM # 9, LETTER B.

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

SM Prime Holdings, Inc.SMPH

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

PRESS RELEASE

SM Supermalls Logs Historic 5.2M Average Daily Visitors
Background/Description of the Disclosure

(March 11, 2025, Pasay City, Philippines) - SM Supermalls, the mall operations unit of SM Prime Holdings, recorded an all-time high in average daily foot traffic in 2024, increasing by 6% from 4.9 million to 5.2 million. Favorable economic conditions, mall and tenant expansion and a strong mix of entertainment and in-mall events contributed to the record performance.

“This milestone reflects the trust and loyalty of our shoppers, the strength of our tenant partnerships and the evolution of our malls as vibrant community hubs,” said SM Supermalls president Steven T. Tan.

By the end of 2024, SM Supermalls had 22,579 tenant stores. Nearly 70% of these are micro, small and medium enterprises (MSMEs), making SM Supermalls the largest marketplace for MSMEs in the Philippines.

Throughout the year, SM Supermalls also welcomed new foreign brands. Among them were Disney Store, National Geographic, Nitori and Paris Baguette.

In 2024, SM Supermalls expanded its footprint with the opening of two new malls. SM City Caloocan debuted on May 17, covering 53,577 square meters across three levels. Later in the year, SM J Mall, the 87th SM mall in the country, opened on October 25, offering 78,229 square meters of retail space across four levels.

This year, SM malls will continue to attract visitors by hosting large-scale events, regular activities and exciting new attractions. These include weekly job fairs, the launch of MOA Sky and Sky Bark, fan meets and SM Little Stars—the country's biggest and longest-running mall-based kiddie talent search.

For 2025, approximately ₱21 billion has been allotted for the expansion of SM Supermalls’ gross floor area (GFA). New developments will add 205,400 square meters of GFA, while 124,488 square meters of existing mall space will undergo redevelopment.

"As we enter SM’s Bold New Era, our expansion strategy remains focused on strengthening our presence in key areas, curating an optimal tenant mix and continuously evolving with our customers to meet their changing needs and aspirations," Tan added.

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Other Relevant Information

For further information, please contact:

John Nai Peng C. Ong
Chief Finance Officer
SM Prime Holdings, Inc.
E-mail: [email protected]
Tel. no.: 8831.1000 loc. 7886

Forward-looking Statement
This document may contain forward-looking statements and forward-looking information that are subject to significant risks and uncertainties including, without limitation, statements relating to known and unknown risks; uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expected future results; performance or achievements expressed or implied by forward-looking statements; our overall future business, financial condition, and results of operations, including, but not limited to financial position or cash flow; our goals for or estimates of future operational performance or results; and changes in the regulatory environment including, but not limited to, policies, decisions, and determinations of governmental or regulatory authorities. Although: (1) SM Prime Holdings, Inc. has extensive experience; and (2) the forward-looking statements may be reasonable, nothing herein should be relied upon as a commitment from SM Prime Holdings, Inc. as we cannot guarantee future events, performance or events due to various risks and uncertainties.
Filed on behalf by:
Name Alexander Pomento
Designation Vice President