C08337-2025

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Nov 27, 2025
2. SEC Identification Number
AS094-000088
3. BIR Tax Identification No.
003-058-789
4. Exact name of issuer as specified in its charter
SM PRIME HOLDINGS, INC.
5. Province, country or other jurisdiction of incorporation
PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
7/F MOA Square, Seashell Lane cor. Coral Way, Mall of Asia Complex, Brgy. 76 Zone 10, CBP 1-A, Pasay City, Metro Manila, Philippines Postal Code 1300
8. Issuer's telephone number, including area code
(632) 8831-1000
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK, P1 PAR VALUE 28,827,577,994
DEBT SECURITIES – RETAIL BOND 140,396,480,000
11. Indicate the item numbers reported herein
ITEM # 9, LETTER B.

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

SM Prime Holdings, Inc.SMPH

PSE Disclosure Form 4-30 - Material Information/Transactions References: SRC Rule 17 (SEC Form 17-C) and
Sections 4.1 and 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

SM Prime Invests P3.6 Billion for SMX Seaside Cebu to Boost MICE Growth in the Visayas
Background/Description of the Disclosure

Pasay City, Philippines [November 27, 2025] - SM Hotels and Conventions Corp. (SMHCC), the hospitality arm of SM Prime Holdings Inc. (SM Prime), is set to open the SMX Convention Center Seaside Cebu in the fourth quarter of 2026.

SM Prime is investing P3.6 billion to build one of the largest MICE (Meetings, Incentives, Conventions and Exhibitions) venues in the Visayas Regions. The SMX Convention Center Seaside Cebu will offer over 21,000 square meters of leasable space spread across six levels with over 18,000 seating-capacity.

With the launch of SMX Seaside Cebu, SMX’s total convention portfolio will expand to over 80,000 square meters of event leasable area across 10 venues nationwide. This includes the planned SMXCITE in Pasay, SMX Manila, SMX Aura in Taguig, SMX Bacolod, SMX Davao, SMX Clark, SMX Olongapo, Skyhall Seaside Cebu, and Megatrade Hall in SM Megamall. Currently, SMX’s footprint stands at approximately 42,000 square meters of leasable event space.

“This regional expansion reaffirms our position as the largest private convention center network in the Philippines,” said Peggy Angeles, Executive Vice President of SMHCC. “After recent events, we hope SMX Seaside Cebu will play a meaningful role in revitalizing the province’s tourism and business landscape.”

Pre-booked events are already lining up for SMX Seaside Cebu. Among them are Philconstruct Cebu in November 2026 and Wofex Visayas in April 2027, showing strong early demand from MICE clients across the region.

SMX Seaside Cebu prioritizes the safety and security of its clients. It has comprehensive emergency and disaster preparedness protocols that align with the standards of SM Prime and local government regulations.

It is structurally compliant with the latest national building codes and seismic safety requirements. Safety inspections, emergency evacuation drills and staff training to ensure immediate and orderly response during unforeseen events such as earthquakes are regularly conducted.

Emergency exits, assembly areas and communication systems are clearly designated and maintained for efficient evacuation and coordination with local emergency response units.

The SMX Seaside Cebu is part of SM Prime’s South Coast City project, a 26-hectare master-planned estate in Cebu that also features the upcoming SM Seaside City Arena. South Coast City is envisioned as a major lifestyle and business hub in the southern Philippines.

Cebu’s connectivity through the Mactan-Cebu International Airport and its status as a top tourism destination further strengthen its position in the industry. Cebu is one of the country’s top 10 provincial economies in both size and share of national GDP in 2023, according to the Philippine Statistics Authority.

SMX Seaside Cebu supports SM Prime’s strategy of expanding in high-growth regional centers while contributing to the long-term development of Cebu as a premier business and lifestyle destination.

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Other Relevant Information

For further information, please contact:

John Nai Peng C. Ong
Chief Finance Officer
SM Prime Holdings, Inc.
E-mail: [email protected]
Tel. no.: 8831.1000 loc. 7886

Forward-looking Statement
This document may contain forward-looking statements and forward-looking information that are subject to significant risks and uncertainties including, without limitation, statements relating to known and unknown risks; uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expected future results; performance or achievements expressed or implied by forward-looking statements; our overall future business, financial condition, and results of operations, including, but not limited to financial position or cash flow; our goals for or estimates of future operational performance or results; and changes in the regulatory environment including, but not limited to, policies, decisions, and determinations of governmental or regulatory authorities. Although: (1) SM Prime Holdings, Inc. has extensive experience; and (2) the forward-looking statements may be reasonable, nothing herein should be relied upon as a commitment from SM Prime Holdings, Inc. as we cannot guarantee future events, performance or events due to various risks and uncertainties.
Filed on behalf by:
Name Alexander Pomento
Designation Vice President