C04307-2014

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Aug 8, 2014
2. SEC Identification Number
77487
3. BIR Tax Identification No.
000388711
4. Exact name of issuer as specified in its charter
JOLLIBEE FOODS CORPORATION
5. Province, country or other jurisdiction of incorporation
PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
10/F JOLLIBEE PLAZA F. ORTIGAS AVE. ORTIGAS CENTER PASIG CITY Postal Code 1605
8. Issuer's telephone number, including area code
632 6341111
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON 1,059,475,791
TREASURY 16,447,340
11. Indicate the item numbers reported herein
-

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Jollibee Foods CorporationJFC

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Press release re Availability of Products
Background/Description of the Disclosure

This pertains to the limited availability of products in some restaurant outlets of the Jollibee Group both company-owned and franchised stores, which is being experienced by many customers and discussed in the social media. The limited availability of products has caused the temporary closure of 72 stores of various JFC brands, representing 3.2% of its store network nationwide of 2,244 and the reduction in the menu of many stores. The affected stores are in Metro Manila and nearby cities.

In our estimate, the JFC group has not been able to serve the consumer to the extent of 6% of its normal nationwide sales in the first 7 days of August, 2014. Sales continued to grow for the Jollibee Group in the Philippines with same store sales growth of positive 4.0% in the first seven days of August, 2014 over the same period a year ago. Same store sales growth pertains to restaurants that have been open for at least 15 months. It excludes sales from new stores. Same store sales growth is a very good indicator of the health of the business as it is on a comparable number of base stores.

The Jollibee Group has sufficient raw materials, finished products and production capacity to meet the consumer demand for the entire month of August and for the months ahead, both for local and imported goods, in line with its sales and product supply planning. The products are in the company's various commissaries, warehouses and logistics center. JFC will also enhance its transportation delivery capability in the months ahead.

The product limitation has been caused by the migration to new systems that started on August 1, 2014, which has resulted in temporary slowdown in sales order taking, product loading and dispatch of transportation. This launch of the new enterprise platform is the largest investment in information technology in JFC's history amounting to at least half a billion pesos for 2014 alone and involves the central integrating system, store information systems and several other systems. The purpose of this major investment is to prepare JFC for an accelerated business growth in the Philippines and abroad as it pursues its goal to become the largest Asian restaurant company and one of the most successful restaurant companies in the world.

Jollibee Foods Corporation and its franchisee partners express their apology to their customers for the disappointment and inconvenience caused by not finding their favorite products in the stores or by seeing their nearby stores temporarily closed. The organization is doing its best to restore the availability of all its products to normal levels in the next few days, to reopen temporarily closed stores and to restore its excellent service to its customers.

JFC and its business partners look forward to the restoration of sales growth to higher levels for the remaining weeks of August and the continued strong growth of the Jollibee Group's business for the entire year of 2014 and in the years ahead, both in the Philippines and abroad.

Jollibee Foods Corporation operates the largest food service network in the Philippines. As of June 30, 2014, it was operating 2,244 restaurant outlets in the country: Jollibee brand 839, Chowking 406, Greenwich 207, Red Ribbon 298, Mang Inasal 456 and Burger King 38. Abroad, it was operating 589 stores: Yonghe King (China) 311, Hong Zhuang Yuan (China) 43, San Pin Wang (China) 44, Jollibee 111 (US 30, Vietnam 49, Brunei 12, Saudi Arabia 10, Qatar 4, Kuwait 3, Hong Kong 1 and Singapore 2), Red Ribbon in the US 31, Chowking 46 (US 19, UAE 20, Qatar 5 and Oman 2), Jinja Bar (US) 3. The JFC Group had a total of 2,833 stores worldwide.

JFC also has a 50% interest in joint ventures for the following stores: Highlands Coffee (Vietnam, Philippines) 78, Pho 24 (Vietnam, Indonesia, Philippines, HongKong, Macau and Cambodia) 57, and 12 Sabu (China) 12.
Other Relevant Information

Please see attachment
Filed on behalf by:
Name Ysmael Baysa
Designation Vice President and Chief Finance Officer