SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)

Jan 27, 2020

2. SEC Identification Number

AS094-000088

3. BIR Tax Identification No.

003-058-789

4. Exact name of issuer as specified in its charter

SM Prime Holdings, Inc.

5. Province, country or other jurisdiction of incorporation

Philippines

6. Industry Classification Code(SEC Use Only)

7. Address of principal office

10th Floor Mall of Asia Arena Annex Building, Coral Way cor. J.W. Diokno Blvd., Mall of Asia Complex, Brgy. 76, Zone 10, CBP-1A, Pasay City, Philippines Postal Code 1300

8. Issuer's telephone number, including area code

0288627379

9. Former name or former address, if changed since last report

N/A

10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA

Title of Each Class	Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON STOCK, P1 PAR VALUE	28,879,231,694

11. Indicate the item numbers reported herein

ITEM # 9, LETTER B.

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

SM Prime Holdings, Inc.SMPH

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure
PRESS RELEASE Steven Tan is the New President of SM Supermalls
Background/Description of the Disclosure
(27 January, 2020, Pasay City Philippines) SM Prime Holdings, Inc. (SM Prime), one of the largest integrated property developers in Southeast Asia, announces the appointment of Mr. Steven Tan as President of Shopping Center Management Corporation (SCMC), mall management unit of the Company, today, January 27th. This new position is step up from his recent role as the mall’s chief operating officer, continuing SM’s legacy of retail innovation and customer service towards enhancing every shopper’s malling experience. “His new position underscores the rapid and dynamic changes in the Filipino consumer behavior. Mr. Tan’s focus on building meaningful shopping experiences consistently throughout his career prepares him for this next phase,” SM Prime President Jeffrey C. Lim said. Tan successfully led the launch of SM Prime’s premium malls including the SM Mall of Asia in Pasay City in 2006, as well as SM Aura Premier, SM’s foray in upscale mall positioning, in Taguig in 2013. He has been the head of operations for SM Supermalls in both Philippines and China in his capacity as senior vice president and as chief operating officer. Tan acquired his Master’s Degree in Business Administration from Paris School of Management. He began his career in hospitality management in various hotel properties in Asia including Taipei, Taiwan and Shanghai, China before returning to the Philippines to pursue his career in marketing and communications industry. ###
Other Relevant Information
For further information, please contact: Alexander Pomento Vice President, Investor Relations SM Prime Holdings, Inc. E-mail: [email protected] Tel. no.: +632 862 7940