C00620-2020

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Feb 3, 2020
2. SEC Identification Number
CS201503014
3. BIR Tax Identification No.
008-961-476-000
4. Exact name of issuer as specified in its charter
FRUITAS HOLDINGS INC
5. Province, country or other jurisdiction of incorporation
QUEZON CITY, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
60 CORDILLERA ST. COR. E. RODRIGUEZ SR. AVE. QUEZON CITY Postal Code 1113
8. Issuer's telephone number, including area code
(02)884209447
9. Former name or former address, if changed since last report
-
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
FRUIT 2,133,680,000
11. Indicate the item numbers reported herein
ITEM NO. 9- OTHER EVENTS

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Fruitas Holdings, Inc.FRUIT

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Fruitas celebrates 18th anniversary with 2 acquisitions
Background/Description of the Disclosure

MANILA, Philippines – Leading food and beverage kiosk operator, Fruitas Holdings Inc. (Fruitas), listed on the Philippine Stock Exchange under the symbol FRUIT, celebrates its 18th anniversary by announcing two acquisitions. Fruitas acquires 100% of the outstanding shares of SoyKingdom Inc., a privately-held corporation carrying The Tofu Store brand and specializing in soybean-related products. Fruitas subsidiary, Negril Trading Inc., operator of De Original Jamaican Pattie Shop and Juice Bar, acquires the assets of Kuxina, a stall concept specializing in serving Filipino dishes.
“Our 18th year in the kiosk business is a testament of our ability to innovate and identify suitable additions to our portfolio, unified by our vision to be woven into the fabric of daily lives of Filipinos. We will further strengthen our existing brands and seamlessly integrate our latest acquisitions, broadening our offerings to include both traditional and contemporary Filipino food and drinks,” Fruitas President and Chief Executive Officer Lester Yu said.
The storefronts of The Tofu Store, located in Little Baguio, San Juan and Sta. Mesa Heights, Quezon City, which offers soy milk, taho, tofu, and other soybean-related products, will continue to operate. The Tofu Store has been serving customers since 2006 and has gained a loyal following among its patrons, which also includes restaurants. Fruitas believes that demand for freshly made and conveniently available soymilk, taho, tofu, and other soybean-related products will further increase in the Philippines as more Filipinos discover its versatility as a standalone beverage or snack and key ingredient in everyday meals.
Fruitas subsidiary Negril Trading will take over the operations of two owned stores of Kuxina, operating under the Kuxina Filipino Fusion and Kuxina Ihaw Na! brands, in Fruitas’ own Le Village lifestyle food park in E. Rodriguez Sr. Avenue, Quezon City, and continue the franchise arrangements with eight other stores. Kuxina serves Filipino food dishes with a twist such as Crispy Kare-Kare, Fried Sinigang, Crispy Dinuguan, usually in a traditional kawali or pan. Kuxina will complement Sabroso Lechon, Heat Stroke Grill, FRUIT’s other recent acquisition, and rice meals concepts.
The Fruitas Group has successfully expanded its product line by introducing new brands like Buko Loco and Johnn Lemon and acquiring the shares or assets of small companies like De Original Jamaican Pattie and Sabroso Lechon and making them grow. It expanded De Original Jamaican Pattie from around 40 locations to about 160 stores currently. Fruitas reiterates its target to grow its network to 2,000 stores by 2023. As part of its growth plans, Fruitas raised new equity through an IPO on the Philippine Stock Exchange in November 2019.
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Fruitas Holdings Inc. is the leading group in the food kiosk industry in the Philippines. From a single Fruitas stall opened in 2002, the group ended 2019 with 1,068 stores across the country and over 20 brands in its portfolio, which includes well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Shou Hand Pulled Noodles, and Sabroso Lechon. For more information, visit: http://fruitasholdings.com/.
Other Relevant Information

N/A
Filed on behalf by:
Name RUSHELL SALVADOR
Designation COMPLIANCE OFFICER