C01486-2020

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Mar 9, 2020
2. SEC Identification Number
CS201503014
3. BIR Tax Identification No.
008-961-476-000
4. Exact name of issuer as specified in its charter
FRUITAS HOLDINGS INC
5. Province, country or other jurisdiction of incorporation
QUEZON CITY, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
60 CORDILLERA ST. COR. E. RODRIGUEZ SR. AVE. QUEZON CITY Postal Code 1113
8. Issuer's telephone number, including area code
(02)884209447
9. Former name or former address, if changed since last report
-
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
FRUIT 2,133,680,000
11. Indicate the item numbers reported herein
ITEM 9- OTHER EVENTS

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Fruitas Holdings, Inc.FRUIT

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Fruitas to acquire CocoDelivery and launch #8COCO (#82626) as main delivery hotline
Background/Description of the Disclosure

Manila, Philippines – In response to changes in consumers’ purchasing patterns, leading food and beverage kiosk operator, Fruitas Holdings, Inc. (FHI), listed on the Philippine Stock Exchange under the symbol FRUIT, has agreed to acquire CocoDelivery to ramp up its delivery channel to serve its fresh and healthy products to more Filipinos.

CocoDelivery, initially launched in October 2018, currently delivers fresh coconut water supplied by Fruitasgroup Inc. Under FRUIT’s ownership, CocoDelivery’s hotline - #8COCO (Dial #82626) - will expand to be the single delivery hotline of FRUIT’s full product range.

This will include Fruitas fresh fruit juices, Buko Loco 100% pure coconut water, Soy & Bean soy products, De Original Jamaican patties, Sabroso Lechon, and more as they become part of Fruitas’ increasing food and beverage offerings. Filipinos are quickly adopting on-demand food delivery services.

The delivery channel, including its current partnerships with CocoDelivery and Grab, and Sabroso’s own delivery service, currently accounts for a high single digit percentage of FRUIT’s total sales. FRUIT intends for this to increase even further. FRUIT expects to immediately realize synergies from this acquisition, maximizing the utilization of the combined motorcycle fleet of FRUIT and CocoDelivery and consolidating the marketing of FRUIT’s delivery service.

Selected stores within FRUIT’s more than 1,000-strong network will also serve as hubs for fulfilling delivery orders. FRUIT will leverage its years of successful logistics experience from the delivery of both raw and finished materials to its own and franchised stores nationwide. The #8COCO hotline (Dial #82626) will be initially available from 9am to 7pm in Metro Manila.

“We look forward to #8COCO (Dial #82626) being the default contact number for Filipinos to order fresh and healthy products for themselves, family and friends. The objective of this acquisition is to deliver products which will nourish our customers’ overall wellness at the convenience of their own homes, place of work or any desired location,” said FHI President and Chief Executive Officer, Lester Yu.

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Fruitas Holdings Inc., listed on the Philippine Stock Exchange under the symbol FRUIT, is the leading group in the food kiosk industry in the Philippines. From a single Fruitas stall opened in 2002, the group ended 2019 with 1,068 stores across the country and over 20 brands in its portfolio, which includes well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Kuxina, Shou La Mien Hand Pulled Noodles, and Sabroso Lechon. For more information, visit: http://fruitasholdings.com/
Other Relevant Information

N/A
Filed on behalf by:
Name Lerma Fajardo
Designation Deputy CFO & Comptroller